9 Things Every Business Owner Should Know About Outsourcing

What is Outsourcing?

Outsourcing is the process where you, as a business owner, hire an outside company or individual to perform tasks or services that your in-house team typically handles. For instance, let’s say your small creative business needs more hands-on-deck for a big project. Instead of hiring more full-time employees, you go the outsourcing route – hiring external resources to meet the demand. Here’s the kicker – outsourcing doesn’t just cover temporary needs. It’s a fantastic way to tap into global talent pools, fill skill gaps, save on labor costs, and keep operational flexibility. All of the business owner should know about outsourcing. A win-win situation for you!

Why Business Owner Should Know About Outsourcing

Outsourcing, is a cost-effective strategy for new businesses to save time and money. Here’s why it plays a pivotal role for startups:

  • Budget Crunch: Many new businesses don’t have the resources to hire full-time staff. Outsourcing eliminates expenses like salaries, benefits, taxes, and unemployment insurance.
  • Time Management: Overworked entrepreneurs can delegate non-revenue-generating tasks like HR or IT to external experts, freeing up more time to focus on business growth.
  • Flexibility: Outsourcing allows startups to try different services risk-free, with the option to switch providers if they’re not meeting the business’s needs.
  • Business Continuity: In case of local disasters, outsourcing can ensure operations continue, maintaining customer satisfaction and revenue flow.

1. Basic knowledge about third-party services.

Outsourcing, in a nutshell, is when your business hires talent outside your company, instead of in-house employees, to handle specific tasks or roles. You’re doing a smart move employing this strategy!

  • The benefit? You can get expertise and resources without hiring full-time employees.
  • Suppose you need a creative designer for a new product launch but don’t want to increase your permanent staff. You can then outstaff, hiring a designer only for the project duration.
  • And remember, this is different from offshoring where you hire talent from another country. With outsourcing, the talent can be from anywhere, including your own country. Pretty neat, right?

Outsourcing, my friend, is basically when you hire an external company or folks to perform tasks that are typically done in-house. It’s the cool big brother of outsourcing, offering you immense flexibility. You can ramp up your staff for a project, like launching a trendy new product, or hand off the boring stuff like payroll. It allows your business to look beyond local talent and tap into a global talent pool. Let’s say your team lacks graphic design skills, outsourcing lets you hire a whiz design agency down in Austin to jazz up your website. It’s like having an ally in achieving your business goals, making life easier for you.

2. Why Outsource?

Starting a business is no small feat – there are plenty of balls to juggle and hats to wear. One strategy new entrepreneurs might consider to ease their load is outsourcing, a form of outsourcing where tasks or projects are delegated to external talent.

Top reasons to consider outsourcing:

  • It can be cost-effective and eliminates the need to pay for full-time salaries and employee benefits
  • Frees up time, allowing business owners to concentrate on other important aspects of their business
  • Access to a global talent pool, removing the constraints of hiring locally
  • Allows flexibility with the ability to scale teams as and when required

Pros of Outsourcing:

  1. Cost Efficiency: Outsourcing can save funds by eliminating salaries, benefits, and other employment-related expenses.
  2. Time Management: It frees up your schedule so you can focus on scaling and growing your business.
  3. Expertise Access: Outsourcing allows you to tap into specialized skill-sets that your internal team might lack.
  4. Global Talent: It removes geographical limitations in sourcing talent, widening your candidate pool.
  5. Business Scalability: Your workforce becomes scalable, perfect for handling spikes in workload or launching new products.

Cons of Outsourcing:

  1. Quality Control: Maintaining quality levels can be difficult, as the external team might not be aligned with your standards.
  2. Communication Gap: You might face issues with time-zones or language barriers if you hire from a global talent pool.
  3. Less Control: Outsourced workers might not be as dedicated or aligned with your company’s goals, causing a sense of loss of control.
  4. Dependency: You might become reliant on external teams, which can be problematic if they decide to terminate the arrangement.
  5. Confidentiality Risks: Sensitive information may potentially be at risk when shared externally.

Hey there, new business owner! As you build your company, you might consider outsourcing – it’s basically a strategy of using external teams to handle tasks or functions, thus freeing you up for focusing on core business aspects. It’s not just a trend but a practical solution with some compelling reasons:

  • Budget constraints: In-house hiring isn’t always affordable.
  • Time constrictions: Every minute matters when you’re running a business.
  • Skill gaps: Your team might lack some specialized capabilities.
  • Global talent reach: Geographical boundaries aren’t a constraint anymore.
  • Expertise and focus: It enables your team to concentrate on what they excel in.

With this, let’s surface out the top 5 pros & cons of outsourcing:

  1. Pro: Financial savings – You can save on salaries, benefits, taxes, and other employment-associated costs. But,

Con: Hidden costs – There might be additional expenses like set-up cost, training, and management of outstaffed teams.

  1. Pro: Time optimization – You get time to focus on business growth while outstaffed teams handle routine tasks. However,

Con: Supervision – You may need to invest time in managing and communicating with your outstaffed teams.

  1. Pro: Access to skilled professionals – You can contract skilled individuals or teams that your in-house staff can’t match. Conversely,

Con: Quality risks – Ensuring consistent quality may be a challenge when work is outsourced.

  1. Pro: Scalability – Outsourcing lets you quickly scale up operations to meet business needs. On the down side,

Con: Loss of control – You may face a minor setback concerning complete control over all tasks.

  1. Pro: Fresh perspective – Outsourced teams bring new insights and ideas. Yet,

Con: Cultural differences – If your outsourcing team operates in a different time zone or culture, coordination might sometimes be tricky.

Remember, every coin has two sides – outsourcing is no exception! Weigh up these pros and cons carefully before you leap!

3. Types of Businesses That Can Benefit From Outsourcing

Outsourcing—a process by which a business engages an outside provider to handle certain tasks—offers numerous benefits. Whether you’re offloading accounting tasks, empowering a marketing firm to drum up business, or improving your sales process, your small business could gain from outsourcing. Here’s how:

  • Accounting: If math’s isn’t your thing, let an expert handle it. A savvy accountant could save you time and money.
  • Marketing: Outsource creatives to strategize, devise, and manage your advertising. They can focus on boosting your visibility while you focus on operations.
  • Sales: Sales isn’t everyone’s cup of tea. Let someone with the expertise ensure more deals come your way.
  • IT Management: Outsource IT professionals to keep your network secure and efficient. They keep tech issues at bay, letting you stay productive.

Outsourcing is a flexible solution where businesses obtain services from external providers. More than a third of small businesses are leveraging the numerous benefits of outsourcing, and yours could too! An impressive 83% of businesses will boost their outsourcing spend in 2023.

Here are business types that can gain from outsourcing:

  • Accounting: Accountants efficiently manage compliance standards, saving your time and cash.
  • Marketing: Let a marketing firm handle ad design and content creation for rapid business growth.
  • Sales: Outsourcing sales to skilled professionals can increase deal acquisitions and streamline processes.
  • IT: Third-party service providers effectively manage IT tasks.

4. Things to Consider When Choosing an Outsourcing Company

Choosing the right outsourcing company is vital for new business owners. It can help you to cut costs, access expert professionals, and improve efficiency. You need to consider:

  • Business Needs
  • Vendor Selection
  • Contract Terms

Each factor has its pros and cons:

  • Pro: Outsourcing non-core activities can free up time to focus on your business.
  • Con: Outsourcing core activities may lead to loss of business control.
  • Pro: A good vendor brings expertise and experience.
  • Con: An inappropriate vendor can negatively impact your business reputation.
  • Pro: Proper contract terms safeguard business interests.
  • Con: Complex contract terms might lead to misunderstandings and disputes.

Choosing the right outsourcing company can have a significant impact on your business’s success. Make an informed decision by considering the following key factors:

  • Understanding your business needs
  • Carefully selecting a partner
  • Establishing clear contract terms
  • Pro: Allows focus on core tasks.
  • Con: Key business operations may be overlooked.
  • Pro: Access to expert professionals.
  • Con: Difficulty in communication can occur.
  • Pro: Clarity on expectations and pricing.
  • Con: Could limit business flexibility.

Remember, a suitable vendor respects your needs and offers a quality, yet cost-effective service.

5. Types of Tasks That Can Be Outsourced

As a new business owner, it’s important to tackle key tasks without spreading yourself too thin. Here’s how you can smartly outsource:

  • Marketing: Delegating tasks like blogging or ebook design allows you to focus on primary business goals. Freelancers can handle these reliably and effectively.
  • Web Design: Revamp your website with a professional touch. An agency can create a high-quality digital presence for you, saving your precious time.
  • Accounting: With digital solutions readily available, outsourcing your accounting duties helps streamline financial management.
  • HR: Expenses and complexities of in-house HR can be avoided by leveraging third-party HR services.

Balancing your focus between outsourced tasks and core business activities can be key to your small business success.

As a new business owner, you have the option to outsource the following tasks:

  • Marketing: Leave the blog writing and e-book designing to skilled freelancers. This will assure quality content and free up your time for other tasks.
  • Web Design: Ditch the DIY website builders and hire an expert agency. You get a professional-looking digital property without wasting time on endless tweaks.
  • Accounting: Save yourself from processing invoices, paying tax and ensuring timely employee payments. Opt for digital solutions to outsource this mundane but vital task.
  • Human Resources: Eliminate the hassle of double-checking forms, enrollments and policies for new hires by outsourcing your HR needs.

Outsourcing these tasks boosts productivity and ensures expertise in every department.

6. Implementation and Ongoing Processes

Running a new business and considering outsourcing? Take the tension out of the transition with these quick tips:

  • Select vendors and contractors based on diligent research. Read reviews, check work samples, and talk to their customers or team members.
  • Opt for a partner with a profound understanding of latest industry practices and regulations.
  • Craft a clear contract to manage expectations and reduce misunderstandings.
  • Clearly communicate with your employees about the decision to outsource.
  • To manage the change, sketch out a plan detailing how your team and the organization will work together.
  • Assess the outsourcing relationship regularly for continued relevance and value.

Remember, successful outsourcing can transform your business. So get ready to step-up!

Starting with outsourcing for your new business? Here’s a quick guide to get you started:

  • Start by conducting thorough due diligence. Check reviews, samples, and speak to customers of your potential contractor or vendor.
  • Look for a partner, not just a supplier. They should provide industry insight, identify opportunities and suggest improvements.
  • Secure a clear contract detailing expectations, scope, roles, and responsibilities.
  • Introduce the outstaffed partner to your team. Emphasize how they’ll contribute to your company’s success.
  • To manage remote work, assign a liaison from your firm. Regular meetings and check-ins can help maintain alignment.
  • Finally, regularly evaluate the value brought by the outsourcing model. It’s important they add value, not unnecessary complexity.

Keep in mind, a well-implemented outsourcing strategy can be a game-changer for your business. Find out more with expert resources like ‘HR outsourcing: A step-by-step guide to PEOs’.

7. Money-Saving Potential of Outsourcing

Starting a business can be costly, and every penny counts in those early stages. One way to potentially cut operating costs without sacrificing quality is through outsourcing. Outsourcing allows you to hire highly specialized professionals only when you need them rather than taking on the significant expense of full-time employees. Here are the top five ways new businesses can tap into the money-saving potential of outsourcing.

  1. Reduced Payroll Costs: By hiring freelancers or contract workers, you can save 30%-50% compared to employing full-time staff. This lets you manage your payroll more effectively, focusing funds on key personnel.
  2. Reduced Training Costs: Outsourcing eliminates the need for investing time and resources into training. Professionals are often ready to go, equipped with the skills that the job demands.
  3. Improved Resource Management: Allocate resources strategically. Instead of spreading thin trying to take care of everything, allow expert outsourcing firms to handle specific tasks.
  4. Decreased Compliance Risk: Outsourcing reduces the risk of non-compliance with complex laws and regulations, which can lead to hefty penalties; a cost small businesses can ill afford.
  5. Increased Business Flexibility: Outsourcing key functions, like IT, offers businesses the flexibility to expand, as validated by a 2014 Deloitte survey that found 53% of companies are outsourcing at least some of their IT functions, resulting in cost savings as high as 40%.

Just starting out as a business owner? Consider outsourcing to cut costs significantly while boosting your budding operations. Here’s how it can be a dime-saver:

  1. Hiring Flexibility: Instead of paying a full-time salary, benefits, and taxes, you can hire freelance specialists only when you need them. Depending upon the role, you can save anywhere from 30% to 50% compared to the costs of full-time employees.
  2. Increased Core Focus: Outsourcing time-consuming tasks lets you dedicate more time to the heart of your business. The closer your attention is to your core competencies, the more value you extract from your time.
  3. Reduced Risk: Outsourcing reduces the chance of overburdening your staff leading to errors, missed deadlines, and burned-out staff. A third party can help manage workload better, reducing stress and increasing productivity.
  4. IT Savings: A 2014 Deloitte survey found 53% of businesses outsource some of their IT tasks, resulting in cost savings up to 40%. Shifting IT responsibilities towards cloud-based solutions can help your business grow while keeping costs in check.
  5. Optimized Accounting:** No need to spend your time becoming a financial expert or hiring an internal team to handle it. By outsourcing your accounting functions, you’ll enjoy the peace of mind that comes from professional, accurate services without breaking the bank.

These tips could be your gateway to a more efficient, focused, and financially-feasible business model. By utilizing outsourcing, you’re actually investing in your business’s future. Just remember, though, your ultimate goal is to bring functions back in-house as you gain economies of scale. Until then, outsourcing can be a smart strategy.

8. Tips for Managing an Outsourcing Relationship

Outsourcing is a powerful tool for new business owners, but managing the relationship can be tricky. Here are essential tips to nail it:

  1. Define Outsourcing Goals: Be clear about why you’re outsourcing. Is it for cost savings, skill augmentation, or quality improvement? Having these goals makes for an effective partnership, notes Adrienne Johnson from CorpInfo.
  2. Set Performance Metrics: Aalap Shah from SoMe Connect suggests you set expected outcomes for your vendor before you start. This prevents surprises and encourages long-term successful relationships.
  3. Find the Right Partner: ADP TotalSource’s Maria Black suggests viewing your provider not as a vendor, but as a partner. Dig deep into their capabilities and ensure their philosophy aligns with yours.
  4. Assign An Internal Manager: Earth Class Mail’s Michael Beck emphasizes the need for one point person internally to oversee and manage the outsourced tasks.
  5. Maintain Control of Data: Mark Tuchscherer, cofounder of Geeks Chicago, advises against relinquishing all control of your product to an overseas company for outsourcing web and mobile development. Keeping some control ensures you won’t lose the reigns if things go south.

Managing an outsourcing partnership effectively is pivotal for new business owners. These indispensable tips will help navigate these relationships better.

  1. “Identify Goals/Metrics”: Start by establishing clear outsourcing objectives, maybe it’s cost savings or quality improvement. Set precise performance metrics and outcomes for your vendor – this helps avoid misunderstandings and ensures a fruitful relationship in the long run.
  2. “Choose the Right Partner”: Consider outsourcing as a strategic long-term relationship, not a quick fix. Explore your potential partner’s expertise thoroughly and value the alignment of philosophies.
  3. “Manage the Relationship Internally”: Assign someone in-house to oversee the outsourcing relationship. This person should be a point person capable of offering proper guidance, answering queries, and keeping projects on track.
  4. “Retain Control Over Data”: For example, if you’re outsourcing web or mobile development, avoid giving absolute control of your product to the outsourcing company. Maintain ownership of your data and code, ensuring you have control when things go wrong.

9. Things to Consider When Choosing a Vendor

Choosing the right vendor when outsourcing is important for the growth and efficiency of your business. The right vendor can help you access expert professionals and cut your operational costs. Here are some key features to consider:

  • Vendor experience
  • Positive reviews
  • Clear communication

Pros of choosing a vendor:

  1. Access to expert professionals
  2. Cost-effective solution
  3. Improved business efficiency
  4. Vendor offers latest industry practices
  5. They provide valuable operational insights

Cons of choosing a vendor:

  1. Potentially unclear contract terms
  2. Possibility of poor communication
  3. Risk of low-quality service
  4. Dependency on another business entity
  5. Potential for increased complexity

Remember, finding the right vendor is crucial to successful outsourcing.

Choosing the right vendor for outsourcing is a pivotal decision for any new business owner. It can shape your business in terms of cost savings, quality, and efficiency.

  • Look for a vendor who has a strong industry reputation.
  • Check their experience and client reviews.
  • Ensure they offer up-to-date services aligned with the latest industry practices.
  • Look for a vendor who wants to serve as an active partner, offering industry insights and helping to identify new opportunities.
  • Access to professional expertise.
  • Cost saving.
  • Enhanced efficiency.
  • Outsourcing allows focus on core activities.
  • Opportunity for business growth.
  • Communication issues may arise.
  • Possible quality control concerns.
  • Vendor dependency could create risks.
  • Hidden costs might emerge.
  • Potential loss of internal knowledge and skills.

10. Platforms That Can Help Small Businesses With Outsourcing

Outsourcing platforms can be lifelines for small businesses, offering support in areas like accounting, marketing, and HR. These platforms can free up your time for core business operations, while ensuring necessary tasks are skillfully handled.

  • Features of outsourcing platforms:
  • Comprehensive service offerings
  • Access to seasoned experts on a project basis
  • Scalability allows for adjusted usage based on business need
  • Opportunity for reduced operational costs


  1. More time for prioritizing core business operations.
  2. Access to experts without full-time commitments.
  3. Potential cost savings due to reduced overheads.
  4. Flexibility in scaling up or down as needed.
  5. Quick turnaround on business tasks.


  1. Lack of direct control over outsourced operations.
  2. Potential communication challenges with remote consultants or freelancers.
  3. Possible hidden charges.
  4. Reliability might be an issue if not chosen carefully.
  5. Confidentiality and data protection concerns.

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Small businesses can boost efficiency by leveraging various platforms for outsourcing tasks. These platforms offer cost-effective solutions, allowing businesses to focus on their core strengths.

  • Upwork: A marketplace for freelancers offering a range of services. It features an easy job posting process and secure payment system.
  • Fiverr: A platform that provides budget-friendly services in multiples of $5 gigs. It covers numerous job categories, making it ideal for a variety of tasks.
  • Freelancer: An outsourcing platform with millions of professionals. It is equipped with a convenient chat feature and competitive project bidding system.
  • Toptal: An outsourcing platform that provides access to the top 3% of freelance talent worldwide. It conducts a rigorous selection process ensuring high-quality services.

Be sure to review the pros and cons of each before deciding which suits your business. Keep in mind key considerations such as reliability, cost, and expertise offered.

How to Implement Outsourcing in Your New Business

Step 1: Decide whether this is mission-critical or something you should delegate

Deciding whether to outsource a task in your business? Consider these:

  • Identify your core strengths. If an activity is your specialty, keep it in-house. For the rest, consider outsourcing.
  • Delineate precisely what you need and the kind of person you’re looking for.
  • Explore options by reaching out to connections for recommendations.
  • Obtain quotes from multiple vendors. Be mindful of low-cost offers that may result in additional training on your part.
  • Critically analyze the qualifications and expertise of the potential outsourcing agency.
  • Consider the possible impact on your business and its growth.
  • Evaluate the long-term potential against short-term gains.
  • Lastly, ensure your decision is financially viable.

Remember, outsourcing should save you time and effort, not add to it.

Step 2: Establish a budget and track costs

  • To establish a budget for outsourcing in your new business, first define your goals and expected outcomes. Understanding what you aim to achieve, be it savings or improving efficiency, will guide your budgeting process.
  • Determine the suitable partner. Make sure to understand their pricing to avoid hidden costs. Carefully analyze their expertise and avoid settling for less to save costs.
  • You need an internal overseer who can effectively manage the outsourcing partnership and track costs regularly. This ensures you stay within budget.
  • Maintain control over essential data such as product code in case of web or mobile development outsourcing. Losing control could incur unforeseen expenses, disrupting your budget.

Step 3: Identify top talent suppliers

  • Speak to more than just their sales team.
  • Look for those who make your company better.
  • Include internal roles, responsibilities, and operational check-ins.
  • Nurture the relationship for a successful long-term partnership.

Step 4: Ask for references from past clients

  • Start by determining exactly what you need from your outsourcing partner.
  • Be clear about your business goals; bring these goals into your initial interviews.
  • Don’t shy away from seeking recommendations within your community or peers. Ask them about their experiences.
  • Gather quotes from multiple vendors for comparison. Keep in mind that higher prices often correlate with better quality.
  • Emphasize on hiring a partner whose values align with yours.
  • Always ask for references from potential outsourcing companies. Speak directly with their previous clients about their experiences; don’t just trust testimonials.
  • Ensure the prospective company can demonstrate a positive history in their field.

Step 5: check their compliance with security standards

  1. Start by identifying your compliance and security needs. Understand the specific requirements for your industry.
  2. Explore potential vendors’ expertise in areas such as data protection, cyber-security, and legal compliance.
  3. Don’t consider your outsourcing partner just as a service provider; see them as a strategic partner.
  4. Ask for evidence of their compliance and security measures such as certificates and accreditations.
  5. Request references from previous clients. Review their online reputation on social media and other platforms.
  6. Always maintain internal oversight. Assign a point person to check control measures are adhered to.
  7. Regularly review compliance performance and adjust as needed based on legal updates.

Remember, your vendor’s compliance is your business’s reputation.


  • Awesome news, new business owners! Consider working with contractors, freelancers, and third-party agencies. Why? The benefits of outsourcing are proven and abundant.
  • It’s amazing to see more and more small business owners catching on to this trend. It’s not just about cutting costs, but adding value and efficiency to your business.
  • So, in your entrepreneurial journey, don’t overlook this modern work setup. After all, why not utilize resources that are already experienced and fine-tuned. Small steps like these can make a big difference.


Ryan has worked in staffing for the last eight years. Two years ago, he took the leap to develop a firm whose mission was to elevate staffing to a professional service that treats our candidates as well as we treat our clients. He is very proud of his team and constantly seeks to celebrate their victories together while quietly learning from their losses. 

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